France: Use of media with high revenues

Publié le 26 octobre 2007 par Stratégies Newsletter

0710

According to Ipsos Media's ninth 'La France des Hauts Revenus' survey of high income people, the daily newspapers read most by those in the target group (3.8mn people), are Le Monde, with a 13.2% penetration rate; Le Figaro with a 9.8% penetration rate, and L'Equipe, read by 6.8%.

The three weekly magazines read most by those with high incomes are Paris Match with 19.4% Le Nouvelle Observateur with 17.1%, Le Point with 16.1%. The monthly magazines read must by this category of people are Plus, with 27.1%, Canalsat magazine with 22.6%, and Geo with 20.2%.

The most-read bi-monthly and quarterly magazines are Art et Décoration with 24.5%, Elle Décoration with 20.5%, and Marie-Claire Maison with 17.4%.

For television channels, this target also favours France 2 with 36.7%, and TF1 with 35%, and France 3 with 27.6%. Concerning generalist radio stations, France Inter wins with 24.6%, followed by Europe 1 with 17.3%, RTL with 9.7%.

For the theme radio stations, France Info leads with 23.7%, followed by Radio Classique with 6.2%, and France Musique with 6.1%; while for musique radio stations, Nostalgie is the one most listened to, followed by Europe 2 and NRJ with 6.1% each.

Google.fr is the Internet site most visited by people with high incomes, with 77.7%, followed by orange.fr with 37.3%, and voyages-sncf;com with 30.5%.