MTV céée un monde virtuel
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"MTV has created a Second Life-like virtual world, in which fans can interact with 3-D avatars of their favorite MTV VJs as well as with characters from the network's slate of shows.
The launch of this not-quite-real world provides a place for fans of MTV shows to interact with each other, as well as with the personalities that pepper the MTV lineup. The MTV virtual world offers the interaction that viewers crave in an always-accessible online environment where word of mouth can flourish.
The move is a way for MTV to keep its stamp on what's hip, as well as to remain a music source for young people. With the proliferation of online music sites -- some that offer networking, some that offer file sampling, some that offer indie music recommendations -- MTV knows that the internet is where Generation Next is going for its music. And if that's where its core demographic is headed, MTV wants to be there, too."