les barrières technologiques pour le m-commerce comencent à tomber
Pour le Gartner, les barrières technologiques pour le m-commerce comencent à tomber mais le challenge consommateur reste : http://www.mobileeurope.co.uk/news_wire/113674/Technology_barriers_to_mobile_commerce_are_coming_down%C_but_consumer_challenges_remain%2C_says_Gartner_.html. "Forthcoming improvements in mobile technology, such as better form factor and faster data speeds, are causing many retailers to think about adding a mobile commerce (m-commerce) channel in the next 12 to 24 months, according to research company, Gartner. However, in order to drive m-commerce revenues in the future, both retailers and m-commerce vendors must seriously consider how far consumers are willing to shop using their mobile phones."
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