Les premières prédictions 2008
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Quelques tendances :
- P2P will become an important, ad-supported vehicle for reaching consumers.
- The maturation of mobile as an ad-supported medium is still 1-2 years away, but mobile search will increase dramatically and usher in the beginning of this stage of growth.
- The Google phone (Android) and version 2.0 of the iPhone (increased memory, more applications) will dominate the sales of smart phones.
- Standards for online video advertising will be announced… by NBC, CBS and ABC.
- Social media will develop the "killer app": an aggregate buying tool for groups.
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