Les marques et le social média

  "According to IDC (http://www.idc.com/getdoc.jsp?containerId=prUS21096308),   Internet users spend an average of 32.7 hours online each week. That’s nearly half the time they spent with any media (70.6 hours), more than twice the time they spent with TV (16.4 hours) and eight times as much time as they spent reading magazines and newspapers (3.9 hours). Attention is clearly shifting online, and more and more it’s shifting to "social media" properties (Facebook, MySpace, Wikipedia, Blogs, YouTube). Despite a slowdown, the ad dollars are following. The question has become how to invest those dollars. Up until now, online ad spending has meant search and display (2008 est. $10.7 and $4.6 billion respectively). The fastest growing categories, however, are video (81%), social networking (33%), and social media overall (http://www.marketingvox.com/marketers-plan-to-increase-social-media-spending-roi-not-yet-a-concern-033753/) ...

"http://www.insidefacebook.com/2009/02/17/brands-and-social-media-wheres-the-beef/.