L'influence grandissante des acheteurs en ligne

0805

 http://www.emarketer.com/Article.aspx?id=1006146&src=article1_newsltr.

   "Who do consumers trust? Increasingly, each other. According the Edelman "Trust Barometer," consumers feel the most credible source for information about a company-and by inference, products- is a "person like themselves." Now with social shopping sites, product blogs and online ratings and reviews consumers have the means to communicate their opinions about products and companies to tens of thousands of other consumers "like themselves" at a critical point in the sales cycle-the beginning. Social shopping sites attempt to replicate the emotional and social aspects of real-world shopping-such as strolling through mall stores with friends or swapping product stories at the office with colleagues."