la publicité sur mobile a atteint 78M d'abonnés sur Q4 aux U.S.
http://www.fiercewireless.com/press-releases/limbo-reports-78-million-u-s-sms-users-recall-mobile-advertising-fourth-quarter-2007?utm_medium=nl&utm_source=internal. "Seventy-eight million U.S. consumers saw or heard mobile advertisements during the fourth quarter of 2007, according to mobile entertainment community Limbo's Mobile Advertising Report, a new marketing tool produced in conjunction with market analysis firm GFK/NOP Research. According to Limbo, consumers most commonly recalled advertisements spotlighting operators Verizon Wireless and AT&T as well as device makers Motorola and BlackBerry--other prominent mobile advertisers included entertainment brands BET, Fox and MTV, sports brands Nike and the NFL, automaker Chevrolet and fast-food giant McDonald's."